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United Standard is an urban fashion brand founded in Milan in 2015. Its objective is to merge functionality and aesthetics in its designs, creating versatile and contemporary garments for men and women. The brand has stood out for its focus on innovation and experimentation, using high-quality materials and cutting-edge manufacturing techniques. From the beginning, United Standard has sought to challenge established norms in the fashion industry, betting on originality and individuality in each of its collections. With influences from urban culture and streetwear, the brand has positioned itself as a style reference for a young and avant-garde generation. One of the main characteristics of United Standard is its commitment to sustainability and social responsibility. The brand strives to minimize its environmental impact throughout the production process, from the selection of materials to the manufacturing of garments. In addition, it collaborates with local organizations to support social and community initiatives. The brand's philosophy is reflected in its garments, which combine bold designs with functionality and comfort. From sweatshirts to jackets, each garment from United Standard is designed to adapt to modern lifestyle, offering a perfect balance between fashion and practicality. Innovative details and impeccable finishes are a constant in all collections, which has made the brand a popular choice for those looking for urban and sophisticated style. United Standard has earned the loyalty of a loyal fan base worldwide, thanks to its attention to detail and commitment to quality. Collaborations with artists and designers have contributed to enriching the brand's proposal, offering unique collections that capture the essence of avant-garde style. In addition to its clothing line, United Standard has ventured into the design of accessories and footwear, expanding its offer to meet the demands of its customers. The brand's backpacks, caps, and sneakers reflect the same modern and avant-garde aesthetics that characterize its garments, offering versatile options to complement any outfit. In summary, United Standard has established itself as a reference brand in the world of urban fashion, thanks to its avant-garde approach, its commitment to sustainability, and its ability to reinvent itself in each collection. With a unique style and an innovative vision, the brand continues to set trends and attract those who seek quality garments that reflect their individuality and passion for fashion.