Asics (26)

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In 1949, Kihachiro Onitsuka founds Onitsuka Co. in Kobe, Japan as manufacturer of basketball shoes. The name of the company...

In 1949, Kihachiro Onitsuka founds Onitsuka Co. in Kobe, Japan as manufacturer of basketball shoes. The name of the company changed to Asics, taking inspiration from Latin quote "Anima Sana In Corpore Sano" and it was established under the aim of promoting a healthier and happier lifestyle to young athletes. Nowadays, ASICS is one of the most powerful sportswear brands and its popular for its high-end quality materials, in addition to all the innovative technologies that their sneakers include. Such as Asics Gel Cushioning System, Asics Propulsion Trusstic or Asics Impact Guidance System.