Nike Air Max 95
The Nike Air Max 95 showcases a 90s athletic aesthetic; a fast style inspired by the human body. The wavy side panels represent the fluid movement of muscles. Reinforcements at the toe and heel make it more comfortable and snug to your foot.
Nike Air Max 95 Jewel Triple White FN7273-100
Nike Air Max 95 PRM DQ3979-001
Nike Air Max 95 LX Reflective Safari DV5581-001
Nike Air Max 95 Light Bone DV2593-100
Nike Air Max 95 Anatomy of Air DZ4710-200
Nike Air Max 95 Rise and Unity DQ9323-200
Nike Wmns Air Max 95 DJ6906-800
Nike Air Max 95 Black Earth FD0652-001
Nike Air Max 95 Grey Fog DX2670-001
In the early 1990s, basketball-style shoes dominated the market, but the arrival of the Air Max 95 was Nike's chance to grab people's attention.
For the design, Nike turned to Sergio Lozano. A designer from the University of California, he was relatively new to the scene. Instead of using the designs of someone who was already on the team, Nike wanted to give him a breath of fresh air to his outlook. The brief was simple. Do something totally new that they had never thought of before.
Following this arduous path of ideas, discoveries and a lot of inspiration, he came up with the first Air Max 95, which broke the structures of traditional running shoes. And with the breaking of the established, came the questioning. A shoe that didn't have the Swoosh, had a front air chamber and a black sole? Yes, and all of the criticised elements became the shoe's strengths, along with a delicate selection of colours that made it one of the most original models of all time.