Converse Chuck 70
The Converse Chuck 70s are based on the original 1970s design and include improvements in the quality of the materials, making the shoes much more durable and versatile. They also feature much more comfortable insoles for day-to-day wear.
Converse is a company founded in 1908 in Massachusetts that began manufacturing rubber shoes for men, women and children. In 1921 the gambler Charles "Chuck" Taylor began working for Converse helping to improve the design of the trainers and brand ambassador, he was also responsible for incorporating the iconic ankle patch.
In 1930 Converse decided to incorporate Chuck Taylor's name into the Converse All-Star logo, and the sneakers became known as the "Chuck Taylor" All Star.
Chuck Taylor promotes the Chuck Taylor all over the United States by visiting basketball teams from all over the country, universities and cities. This came about because for several years all basketball players wore these shoes until they began to evolve into a more urban and artistic environment.
Although they never stopped being popular trainers, their boom came back in the 70's with the grunge and punk movement, from The Ramones, Sex Pistols, Kurt Cobain or Sylvester Stallone in Rocky used these trainers, turning them into a classic and a sales success nowadays despite having more than 100 years of history.
Converse didn't want to be left behind either and has collaborated with artists such as Rei Kawakubo in Comme de Garçons, CARHARTT Wip or A-COLD-WALL*. In addition to these collaborations, there are numerous series and films that use the Chuck Taylor All Star as part of their wardrobe, an example of this is Stranger Things or the modern version of Marie Antoinette by Sofia Coppola.