The Hundreds; with two aims: a classic Californian streetwear brand and a media platform dedicated to global street culture.
"The Hundreds, classic Californian streetwear"
The Hundreds is a brand founded in Los Angeles in 2003, ranked by Complex as the fifth most relevant streetwear brand worldwide. The pop movement, coupled with tinges of skate culture, result in the brand's aesthetic.
The Hundreds incorporates his signature attitude and perspective of Los Angeles urban subculture, focusing on the customer over the product.
Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, the Los Angeles-based company incorporates their signature attitude and personal perspective on street subculture, with an emphasis on people over product.
In this project he houses two parts, a classic Californian streetwear brand on the one hand and a media platform dedicated to global street culture on the other.