Robe di Kappa
“Robe di Kappa; inspired by the soldier's T-shirt”
Kappa was created in Turin in 1968 by Maurizio Vitale, the young CEO of Maglificio Calzificio Torinese, a family-owned textile company founded by Maurizio's grandfather Abramo in 1916. Today, the brand has reinvented itself and is a brand designed specifically for dynamic, modern and open-minded people.
Inspired by the t-shirt of the deceased soldier that John Lenon wore, Vitale, the creative director of Kappa, realized that the fashion among young people was changing in the 60s and redefined the t-shirts they made at that time, dyeing them green and I decorate them with military insignia, after this, they asked Vitale: "And what are we going to call this?". And Vitale replied: "Stuff? Let's call it then Robe di Kappa, literal translation "Kappa Stuff".