The crocodile brand, Lacoste was born in 1923. Its history began in Boston with a bet between the French tenis prodigy René Lacoste and his coach. The captain promised the young athlete a beautiful crocodile skin suitcase that they saw in a store's display, if he won the competition. Even though he didn't win, René was defined by his determination on the court. Just like crocodiles. That's why an american journalist gave him that nickname. Stylist Robert George was in charged of designing the crocodile logo, and shortly after, Lacoste became the first brand to put a visible logo on a garment. In addition, René Lacoste, who was an unstoppable creator and always had comfort as a premise, modified classic sportswear, designing modern, light and adapted clothing.